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New Fresh Step litter features P&G's Febreze.
February 8, 2016
By: Christine Esposito
Editor-in-Chief
Clorox’s Fresh Step brand is debuting a new product that pairs its litter with Procter & Gamble’s Febreze, marking the first cat litter brand to harness the P&G technology. New Fresh Step with the power of Febreze provides long-lasting 10-day odor control and leaves behind a fresh, clean scent. It also locks in liquid and odor with Fresh Step's ClumpLock Technology, making it easier to scoop, said Clorox. It also has a lower dust formula for cleaner surfaces and clearer air. ...
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